Digital Marketing
Professional
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Build high-converting campaigns across Meta, Google, YouTube, and modern digital channels using data-driven marketing strategies and conversion rate optimization tools.
1.5 Lakh+
Aspirants Mentored
350+
Hiring Partners
40+
Industry Mentors
Abhay
Zoho
Pankhuri
Flipkart
Lakshit
Razorpay
Laxmi
Freshworks
Gauri
Zomato
Priya
Meesho
Yogesh
Swiggy
Ahmad
Paytm
Abhishek
Cred
Riya
Nykaa
Sneha
Zepto
Manish
PhonePe
Deepika
Dream11
Alok
Tata Elxsi
Shweta
Wipro
Rahul
TCS
Kavita
Cognizant
Suresh
Capgemini
Meera
HCLTech
Vikram
Tech Mahindra
Swati
LTIMindtree
Gaurav
Hexaware
Kiran
Mphasis
Sunita
Genpact
Rajesh
Birlasoft
Anil
KPIT
Pooja
UST
Deepak
Coforge
Ritu
Virtusa
Abhay
Zoho
Pankhuri
Flipkart
Lakshit
Razorpay
Laxmi
Freshworks
Gauri
Zomato
Priya
Meesho
Yogesh
Swiggy
Ahmad
Paytm
Abhishek
Cred
Riya
Nykaa
Sneha
Zepto
Manish
PhonePe
Deepika
Dream11
Alok
Tata Elxsi
Shweta
Wipro
Rahul
TCS
Kavita
Cognizant
Suresh
Capgemini
Meera
HCLTech
Vikram
Tech Mahindra
Swati
LTIMindtree
Gaurav
Hexaware
Kiran
Mphasis
Sunita
Genpact
Rajesh
Birlasoft
Anil
KPIT
Pooja
UST
Deepak
Coforge
Ritu
Virtusa
Milestone
Six
Duration
20 Weeks
Mode
Online
Live Sessions
112+ hrs
Projects
20+
Placement Support
Milestones
Six
Duration
20 Weeks
Mode
Online
Live Sessions
112+ hrs
Projects
20+
Placement Support
Global Growth Foundations & Conversion Landing Pages
calendar_todayDuration - 2 weeks
groups6 Live Hours
terminal2 Projects
business_center2 Brand Cases
menu_book2 Cheatsheets
quiz2 Quizzes
Week 16 Modules
Growth Strategy & Brand Positioning
Digital marketing ecosystem & high-growth global sectors (SaaS, D2C, Fintech, B2B)
Organic vs paid acquisition: Dissecting Customer Acquisition Cost (CAC) and Lifetime Value (LTV) models
Analyzing global consumer behavior: personas, ICPs, and demographic profiling with AI
Seasonal & global event campaigns: Orchestrating Black Friday, Cyber Monday, and regional holiday sales
AI-powered market intelligence: Reverse-engineering competitor strategies globally
Brand positioning briefs, value proposition design, and growth marketing KPI frameworks
Week 28 Modules
WordPress & Landing Pages
Website setups & dynamic landing pages for digital products, SaaS, and e-commerce
Domain management, cloud hosting, and secure WordPress staging environments
Mobile-first responsive design using visual page builders (Elementor/Gutenberg)
Conversion Rate Optimization (CRO): Headlines, layouts, social proof, and trust anchors
Integrating global checkout systems: Stripe, PayPal, Apple Pay, and local gateways
Friction reduction: Optimizing cart checkout steps, refund policies, and secure badges
AI-driven landing page copywriting: Wireframing and dynamic visual layouts
No-code landing page deployment, user testing, and speed optimization
Practical Application & Case Studies4 Activities
1
SEO Architecture & Generative Search Engineering (GEO)
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Search Engine Mechanics
Crawling, indexing, and how search algorithms function globally
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Generative Search & SGE
GEO tactics to secure citations in conversational AI engines (Gemini, Perplexity, ChatGPT)
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Global & Conversational Search
Optimizing content for natural language queries and international multilingual search patterns
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AI-Powered Keyword Research
Mapping intent clusters and identifying search opportunities with AI tools
2
Technical SEO Architecture & Speed Engineering
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Site Structure & Silo Pages
Structuring URL hierarchies, directories, and internal linking networks for ranking
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Crawl Optimization Assets
Configuring XML sitemaps, robots.txt protocols, canonical tags, and redirects
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Core Web Vitals Engineering
Optimizing site speed, mobile usability, asset compression, and visual stability (CLS/INP)
3
Advanced Analytics: GA4, GTM & Structured Schemas
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Schema Injection & Rich Snippets
Generating JSON-LD schemas for products, reviews, FAQs, and global organizations
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Google Search Console Mastery
Monitoring indexation status, ranking trends, and fixing crawl errors in GSC
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GA4 & Server-Side Tagging
Setting up GA4 event models, custom dimensions, and tracking conversions via GTM
4
Authority Engineering & Live Growth Audits
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Entity-Based Off-Page SEO
Earning high-authority backlinks, guest posting, and digital PR outreach in India
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Surgical Site Auditing
Auditing technical structures, backlink profiles, and EEAT guidelines
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Live Brand SEO Project
Deploying a live SEO & GEO growth strategy for a global startup (D2C/SaaS)
Social Media, Content Engines & Influencer Marketing
calendar_todayDuration - 4 weeks
groups6 Live Hours
terminal2 Projects
business_center2 Brand Cases
menu_book2 Cheatsheets
quiz2 Quizzes
Week 56 Modules
Creator Strategy & Vertical Video
Global social media landscapes: Platforms, demographics, and reach trends
Cracking platform algorithms: Reels, TikToks, and Shorts distribution metrics
Meta Business Suite: Admin setups, page assets, and unified community management
Automating social pipelines: Direct message (DM) auto-responders and CRM integrations
Social copywriting: Writing high-impact hooks, captions, and narrative structures
Global creator economy: Finding, contracting, and managing influencer relationships
Week 66 Modules
YouTube SEO & LinkedIn Authority
YouTube channel engineering: Layout configurations, search optimization, and playlists
YouTube SEO: CTR optimization, high-converting thumbnails, and title frameworks
YouTube Shorts & vertical video: Retention tactics and short-form storytelling
AI-driven content planning: Automated scripting, storyboarding, and prompt matrices
LinkedIn B2B branding: Writing professional posts, founder positioning, and executive profiles
Content distribution systems: Repurposing a single video into 10 multi-platform micro-assets
Practical Application & Case Studies4 Activities
1
Meta Ads Architecture & Campaign Engineering
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Paid Media in the AI Era
Advantage+ Shopping Campaigns (ASC) and modern algorithmic auction mechanics
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Unit Economics & Metrics
Understanding CAC, ROAS, LTV, margins, and target metrics for B2B/D2C/SaaS
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Universal Ad Psychology
Designing ad messaging around trust, value, user testimonials, and social proof
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Business Settings Configuration
Setting up Business Managers, ad accounts, payment routes, and dynamic permissions
2
Creative Ops & Multi-Market Targeting
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High-CTR Creative Briefing
Writing creative directions, storyboards, and producing thumb-stopping visuals
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Global Targeting Strategies
Segmenting international geographies, target exclusions, and custom demographic profiles
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Budget Orchestration
Comparing Campaign Budget Optimization (CBO) and Ad Set Budget Optimization (ABO) models
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High-Intent Lead Acquisition
Designing instant forms, lead qualification questions, and setting up automated CRM syncs
3
Privacy Compliance, Pixel CAPI & Retargeting
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Tracking Frameworks & GTM
Installing tracking pixels, standard event triggers, and managing scripts via GTM
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Server-Side Conversions API (CAPI)
Bypassing browser tracking limits with cloud-based server event routing (Stape.io)
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Advanced Retargeting & Custom Audiences
Running dynamic product ads (DPA) and creating lookalike cohorts from customer data
4
Search Engine Ads & B2B Campaigns
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Google Search Ads & Bidding
Configuring keyword match types, writing dynamic search ads, and smart bidding models
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YouTube Video & Display Networks
Creating targeted video ad campaigns and skippable display ads to scale reach
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LinkedIn B2B Media Buying
Targeting roles, industries, and company sizes with sponsored updates and lead forms
Multi-Channel CRM, Automation & Freelance Growth
calendar_todayDuration - 2 weeks
groups6 Live Hours
terminal2 Projects
business_center1 Brand Cases
menu_book2 Cheatsheets
quiz2 Quizzes
Week 177 Modules
Retention Marketing & Compliance
Email marketing systems: List building, newsletter designs, and sender reputations
Developing drip campaign flows, user segmentations, and actions in Mailchimp/Klaviyo
SMS & conversational CRM strategies: Integrating Twilio and WhatsApp APIs
Designing responsive automated broadcast flows and visual messaging templates
GDPR, CAN-SPAM, and CCPA compliance frameworks for email and messaging
Acquiring international remote clients: Pitching on Fiverr, Upwork, and LinkedIn
Freelance operations: Pricing models, standard proposal writing, and international invoicing (Stripe/Wise)
Week 186 Modules
Agentic Automations & API Nodes
n8n workflow automation: Introduction to triggers, nodes, and action logic
Integrating applications: Auto-routing leads to Google Sheets, CRMs, and email lists
Data parsing: Working with JSON payloads, expressions, and mapping variables in n8n
Advanced node operations: Writing JS snippets and making custom HTTP requests
Deploying autonomous email automation and customer alert agents
Workflow maintenance: Troubleshooting errors, execution history, and cron triggers
Final Capstone: Global Growth Strategy Playbook
calendar_todayDuration - 2 weeks
Week 195 Modules
Business Model & Funnel Deconstruction
Deconstructing business models and mapping growth bottlenecks
Conducting global audience sizing, competitor mapping, and channel selection
Formulating cross-channel search and organic social growth playbooks
Designing wireframe plans and conversion-focused landing pages
Designing secure analytics layouts (Google Analytics 4, GTM, server events)
Week 205 Modules
Simulated Ad Campaigns & Pitch Deck
Setting up simulated ad account structures and creative direction sheets
Developing marketing budgets, bidding systems, and forecasting acquisition metrics
Building multi-channel automated drip flows and webhook linkages in n8n
Consolidating findings and mock dashboards into a professional digital audit report
Presenting the final digital growth blueprint deck to an agency expert panel
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Syllabus Progress
Not Started
Program Highlights
20 Weeks Duration
Intense live lectures + practical builder labs.
20+ Production-Grade Projects
Deploy autonomous multi-agent software at scale.
1:1 Mentorship Reviews
Direct feedback from leading industry AI experts.
100% Placement Support
Mock interviews, resume profiling, & direct hiring access.
Ready to Transform Your Digital Marketing Career in Just 20 Weeks?
Join 20,000+ Successful Learners
#Learn-by-doing Projects
Real Projects. Real Brands. Real Impact
Work on 20+ industry projects from leading companies. Build a portfolio that stands out and demonstrates your practical expertise to employers.
Project 1
Brand & Digital Marketing Strategy for a Local Business
- Collaborate with a local restaurant or café to analyze customer behavior, competitors, and define clear brand objectives.
- Build a structured marketing brief and establish a strong, differentiated brand positioning.
- Design an AI-powered digital marketing strategy with well-defined funnels, targeting approach, and measurable KPIs.
Tools for Implementation:
Trends
Meta
Sheets
ChatGPT
perplexity
Gemini
Claude
Project 2
Website & Landing Page Setup for a Business
- Build a professional website and a lead-focused landing page for a local business or EdTech brand.
- Configure WordPress, design structured pages, and manage website content effectively.
- Create a high-converting landing page using AI-assisted ideas, focusing on user experience, copy, and conversion optimization.
Tools for Implementation:
WordPress
elementor
durable
Claude
Lovable
Replit
Project 3
Strategic & AI-Driven Keyword Research for High-Impact SEO in the AI Era
- Identify and prioritize high-impact keywords using advanced AI-driven research techniques.
- Analyze evolving SERPs, search intent, and zero-click search behavior to refine keyword targeting.
- Develop a strategic keyword plan aligned with modern SEO trends, including AI search and content discoverability.
Tools for Implementation:
GoogleKeyword Planner
Ubersuggest
SEMRUSH
ahrefs
Project 4
AI-Optimized Meta Titles & Descriptions with On-Page SEO Enhancements
- Craft high-impact, AI-optimized meta titles and descriptions aligned with search intent and modern SERP behavior.
- Apply on-page SEO strategies to improve visibility, click-through rates, and ranking potential.
- Optimize content for featured snippets and AEO (Answer Engine Optimization) to enhance discoverability in AI-driven search.
Tools for Implementation:
grammarly
Writesonic
Project 5
Website Analytics Setup & Technical SEO Audit
- Configure Google Analytics 4 (GA4) with custom event and conversion tracking to monitor user behavior.
- Conduct a comprehensive technical SEO audit for a travel website to find crawl errors, indexing issues, and broken links.
- Create a prioritizing action plan detailing user experience (UX) and technical SEO recommendations for the developer team.
Tools for Implementation:
Analytics
Search Console
Screaming Frog
PageSpeed
ChatGPT
Project 6
Local SEO Optimization for a Home Cleaning Service Business
- Perform local keyword planning and search volume analysis for a residential service brand.
- Optimize on-page metadata, local schema markup, and geographic page structure to rank higher locally.
- Set up and optimize a Google Business Profile listing, utilizing reviews, posts, and local attributes for maximum reach.
Tools for Implementation:
Business Profile
GoogleKeyword Planner
Search Console
brightlocal
ChatGPT
Project 7
SEO Strategy for a Fintech SaaS Platform with Learning Content
- Perform organic keyword mapping and research to scale traffic for key financial product landing pages.
- Develop a high-EEAT blog content strategy optimized for AEO search features and featured snippets.
- Create a multi-tiered lead magnet funnel using educational resource pages to drive newsletter signups.
Tools for Implementation:
SEMRUSH
ahrefs
Search Console
Analytics
ChatGPT
Project 8
Organic Social Media Launch System (D2C Brand)
- Develop a 30-day multi-channel social media launch calendar utilizing high-impact reels and posts.
- Script and plan short-form video reels with custom hooks, trending audio angles, and target captions.
- Design interactive DM automation flows to capture leads and drive users to conversion landing pages.
Tools for Implementation:
Instagram
facebook
Business Suite
Canva
ChatGPT
Claude
Grok
Project 9
YouTube-Led Authority & Traffic Growth Plan
- Design a YouTube channel content roadmap, compiling video titles, hooks, and structure blueprints.
- Script high-retention video intros and design click-worthy video thumbnail concepts.
- Plan a multi-platform distribution engine to repurpose YouTube video files for LinkedIn, X, and Pinterest.
Tools for Implementation:
YouTube
LinkedIn
X
Pinterest
TubeBuddy
ChatGPT
Project 10
Content-Led Growth Strategy for a Brand
- Build a complete content-led growth engine to drive visibility, trust, and conversions across multiple platforms.
- Plan and execute content strategies including social media, website content, and emerging formats.
- Create conversion-focused copies, short-form video scripts, and a scalable podcast-led content system for consistent growth.
Tools for Implementation:
ChatGPT
Canva
Notion
Spotify
YouTube
Claude
Project 11
Influencer, Creator & Community Growth Campaign for a Brand
- Design an end-to-end influencer marketing campaign by identifying the right creators and defining strong brand–creator fit.
- Build an influencer funnel covering outreach, collaboration strategy, content formats, execution, and performance tracking.
- Develop a community-led and founder-led growth strategy to convert audiences and creators into long-term brand communities.
Tools for Implementation:
Instagram
YouTube
LinkedIn
upfluence
MODASH
ChatGPT
Notion
Project 12
AI-Powered Audience Targeting Strategy
- Design an AI-powered audience targeting strategy for Flying Fur using Meta Ads aligned with business goals.
- Define campaign objectives, structure campaigns and ad sets for efficient targeting and performance.
- Build high-intent audience segments using AI tools to generate targeting ideas, interests, and optimized audience groups.
Tools for Implementation:
Meta
facebookAudience Insights
ChatGPT
perplexity
Gemini
Claude
Project 13
Meta Pixel Setup & Conversion Tracking Implementation
- Implement Meta Pixel and Conversion API (CAPI) using multiple integration methods including manual setup, Google Tag Manager, plugins, and partner tools.
- Configure event tracking, verify data flow, and ensure accurate tracking of user actions.
- Enable reliable conversion tracking to support high-performance Meta ad campaigns and optimization.
Tools for Implementation:
Meta
facebookPixel
Tag Manager
Analytics
ChatGPT
Project 14
Meta Ads Sales Campaign for the Bombas Catalogue
- Set up and execute a conversion-focused Meta Ads campaign using the Bombas product catalogue.
- Create custom and lookalike audiences to target high-intent users.
- Configure catalogue and collection ads, and optimize campaigns for purchases across Facebook and Instagram.
Tools for Implementation:
Meta
facebookPixel
facebook
ChatGPT
Project 15
AI-Powered Google Search Campaign Setup for Blueland
- Draft a complete Google Search Ads campaign using AI Max for enhanced performance.
- Conduct keyword research, structure campaigns and ad groups, and apply match types with negative keywords.
- Create AI-powered ad copies with extensions to drive high-intent traffic and conversions.
Tools for Implementation:
Google Ads
GoogleKeyword Planner
ChatGPT
Gemini
Sheets
Project 16
Google Display Ads Campaign for Bad Birdie Golf
- Design a Google Display Ads campaign using targeting options like placements, topics, demographics, and audiences.
- Plan visually engaging ad strategies to build brand awareness and consideration.
- Optimize campaigns for reach and engagement across the Google Display Network.
Tools for Implementation:
Google Ads
Canva
ChatGPT
Project 17
YouTube Video Ad Sequence Campaign for Ash & Erie
- Set up a YouTube Video Ad Sequence campaign using storytelling-driven ad creatives.
- Design multi-step video sequences to build awareness, interest, and drive action.
- Manage bidding strategies, ad scheduling, and frequency capping for optimal performance.
Tools for Implementation:
Google Ads
YouTube
Studio
Canva
ChatGPT
Project 18
Sales Campaign Setup with Conversion Tracking for Namhya Foods
- Set up a conversion-focused Google Ads campaign with proper tracking infrastructure.
- Configure conversion actions, integrate tracking via Google Tag Manager, and enable remarketing audiences.
- Connect GA4 with Google Ads and leverage AI-driven campaign types for full-funnel optimization.
Tools for Implementation:
Google Ads
Analytics
Tag Manager
ChatGPT
Project 19
Amazon Sponsored Ads Campaign for Ethikonline
- Set up and optimize Amazon Sponsored Ads campaigns to increase product visibility and sales.
- Perform keyword research, structure campaigns, and optimize bids and creatives.
- Analyze performance reports and improve results using data-driven optimization strategies.
Tools for Implementation:
amazonads
Helium 10
JungleScout
ChatGPT
Course Toolkit
Tools You'll Master
Executive Credential
XYROLEARN
Certificate of Completion
This is to certifyJane Doe
has successfully completed20 Weeks of
Digital Marketing
for successfully completing all advanced curriculum modules, practical application labs, and demonstrating exceptional growth marketing proficiency.
Granted on March 22, 2026Verified
Verify IDXY-DM-9827A
Aris ThornePresident, Xyro Learn
Be in the spotlight by getting certified!
Prove your skills, boost credibility, and get one step closer to your dream role.
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Frequently Asked Questions
Everything you need to know about the Digital Marketing track.
Yes, the program includes live campaigns where you spend real (provided or personal client) budgets to verify performance.
Alumni Network
Our Alumni Work at the Best Companies
Placed across 500+ companies worldwide.
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