Professional

Join India's most hands-on Professional Certification in Performance Marketing Program, where you don't just learn theory but structure, launch, track, and scale real ad budgets across channels in 20 weeks.

0 Lakh+

Aspirants Mentored

Hiring Partners

Industry Mentors

Abhay

dentsu

Pankhuri

myAlfred

Lakshit

Aleph INDIA

Laxmi

Alibaba

Gauri

dentsu

Priya

myAlfred

Abhay

dentsu

Pankhuri

myAlfred

Lakshit

Aleph INDIA

Laxmi

Alibaba

Gauri

dentsu

Priya

myAlfred

Abhay

dentsu

Pankhuri

myAlfred

Lakshit

Aleph INDIA

Laxmi

Alibaba

Abhay

dentsu

Pankhuri

myAlfred

Lakshit

Aleph INDIA

Laxmi

Alibaba

Gauri

dentsu

Priya

myAlfred

Yogesh

Alibaba

Ahmad

KeyFormics

Gauri

dentsu

Priya

myAlfred

Yogesh

Alibaba

Ahmad

KeyFormics

Abhishek

Aleph INDIA

Riya

Google

Arjun

Microsoft

Sneha

Amazon

Abhishek

Aleph INDIA

Riya

Google

Arjun

Microsoft

Sneha

Amazon

Milestone

Nine

Duration

20 Weeks

Mode

Online

Live Sessions

30+ hrs

Projects

10+

Placement Support

Milestone

Nine

Duration

20 Weeks

Mode

Online

Live Sessions

30+ hrs

Projects

10+

Placement Support

Comprehensive Curriculum

From growth foundations, landing page optimization, Meta & Google algorithms to real-budget campaign scale.

Kick off by understanding consumer behavior at a psychological level. Master how to map modern user acquisition funnels, track customer acquisition costs, and build custom copywriting playbooks.

Growth Frameworks

Audience

Conversion

AARRR Funnels

(Acquisition, Activation, Retention rules)

LTV & CAC Metrics

(Payback periods, margin margins)

Copywriting Mastery

Ad Hook

Lander

Conversion

AIDA Formula

(Attention, Interest, Desire, Action scripts)

Market Intelligence

Research

Competitor

Competitive Auditing

(Ads Library search, SpyTools parameters)

Project

Project APEX | Construct a Comprehensive Customer Persona & Copywriting Playbook

Hook matrix blueprint (High CTR headlines compilation)

Competitor angle audit (Ad structure maps)

Case StudyIndustry Implementations

How HubSpot used inbound content loops and customized pricing guides to drive high quality organic leads.

Design ad assets and landing pages that command attention. Master mobile-first design wireframes in Figma, high-performing video configurations, and checkout layouts.

Creative Strategy

Visual Ad Formats

(UGC scripts, static overlays, layouts)

Conversion Design

Mobile Landing Pages

(Wireframing, typography, section spacing)

Checkout UX

Friction Reduction

(Social proof layout, payment anchors)

Project

Project CANVAS | Wireframe and Build a Mobile-First Conversion Lander

Figma landing wireframe (High conversion blocks layout)

Fast static publishing (Page load optimizations)

Case StudyIndustry Implementations

How Figma optimizes registration layouts to ensure low-bounce sign-up flows for enterprise users.

Master Meta's advertising algorithm across Facebook & Instagram. Build rock-solid campaign architectures, budget allocations, and custom audience structures.

Campaign Setup

CBO vs ABO Budgets

(Campaign Budget Optimization bidding layouts)

Audience Profiling

Lookalikes & Custom Lists

(Seed exclusions, broad algorithm delivery)

Delivery Loops

Bid Optimization

(Auction parameters, CPM diagnostics metrics)

Project

Project ATLAS | Structure and Launch a Meta Ads Testing Campaign

Testing matrix sheets (ABO configuration models)

Pixel webhook hookups (Standard tag tests)

Case StudyIndustry Implementations

How high-growth Shopify DTC brands scaled Facebook ad budgets using optimized Lookalike campaigns.

Master the intent-driven Google advertising network. Learn keyword match setups, Performance Max campaign assets orchestration, and high-impact YouTube video positioning.

Search Network

Keyword Intent Targeting

(Broad/Exact matches, negative lists)

Performance Max

AI-driven Placement

(Asset grouping configurations, display networks)

YouTube Campaigns

In-stream Ad Formats

(Skip behavior, hook placements, CTA buttons)

Project

Project VORTEX | Build a Search & Performance Max Funnel Campaign

Keyword search sheet (Exact search target configuration)

PMax asset grouping (Target URL parameter lists)

Case StudyIndustry Implementations

How Airbnb strategically migrated dynamic search budgets to long-term SEO and organic brand growth campaigns.

Optimize conversions systematically. Learn to define target hypotheses, run structured A/B tests to statistical significance, and map click maps.

Conversion Rates

Leak Diagnostics

(Checkout drops, form completions metrics)

Experimentation

Statistical Significance

(Sample sizing thresholds, parameter isolates)

Behavioral Auditing

Click Maps & Replays

(Heatmap analysis, scroll velocity logs)

Project

Project PULSE | Implement and Analyze an A/B Conversion Test

Testing setup structure (Control vs Variant configurations)

Statistical summary matrix (P-value verification reports)

Case StudyIndustry Implementations

How Optimizely micro-tested button colors and layout grids to lift SaaS sign-up conversion metrics.

Take full control of user tracking structures. Set up Google Analytics 4 pipelines, Google Tag Manager container codes, and server-side Conversions API (CAPI) triggers.

Analytics Core

GA4 Layout Setup

(Custom dimensions, path explorers logs)

Tag containers

GTM Configuration

(Triggers setup, variables definition)

Pixel integration

Server Conversions API

(Deduplication events setup, tag systems)

Project

Project BEACON | Deploy a Server-Side Tagging & Event Tracking Protocol

GTM custom trigger hooks (Purchase events verification logs)

Server payload setups (Meta CAPI event testing)

Case StudyIndustry Implementations

How Booking.com builds and runs hundreds of daily tracking tags to monitor user event analytics.

Orchestrate complex automation sequences. Connect lead webhooks, compile abandoned cart recovery triggers in Klaviyo, and structure interactive WhatsApp CRM paths.

Email flows

Abandon Cart Triggers

(Welcome series layout, segment filters)

WhatsApp CRM

Interactive Sequences

(Interactive button loops, API templating)

Lead Routing

Zapier Webhooks

(CRM synchronization, lead scoring rules)

Project

Project PIPELINE | Build an Automated E-commerce Recovery Flow

Automated email workflow (Abandoned checkout parameters)

WhatsApp backup loops (Active CRM integrations)

Case StudyIndustry Implementations

How Duolingo structures personalized notifications and automated emails to maximize user reactivation loops.

Maximize cohort lifetime value. Structure customer loyalty systems, viral referral loops, and upsell configurations to drive recurring revenue metrics.

Retention analytics

Cohort Analysis

(Repeat purchase patterns, churn metrics tracking)

Referral networks

Loyalty & Reward Structures

(Discount triggers, affiliate payouts engines)

Product Upsells

Bundle Recommendations

(Pre/Post purchase offers configurations)

Project

Project LTV | Design a Referral & Customer Retention Program

Cohort sheet dashboard (Repeat purchase statistics logs)

Referral reward paths (Payout API triggers)

Case StudyIndustry Implementations

How Dropbox unlocked viral user expansion by rewarding basic user referral actions with free cloud storage.

Compile and launch a live, real-budget marketing campaign. Draft multi-channel media plans, allocate ad spend across networks, and compile unified performance dashboards.